top of page

Resume

Experience

Digital Marketing Specialist

December 2023 - Present

Trinkets & Parchments

  • Handcrafted products to sell on Etsy website; tracking inventory with every product made and set aside for future selling point.

  • Designed brand identity from scratch and carefully chose color palette, logo, and overall design of the brand while staying within my niche.

  • Created reels and social media posts with a marketing goal set in mind (i.e. awareness, reach, etc.); designed the covers and overall look of each post with the brand identity in mind. 

Digital Marketing Specialist

August 2023 - November 2023

DareDevil Mower

  • Managed and optimized PPC campaigns on platforms such as Google Ads and Facebook Ads, consistently achieving high click-through rates and reducing cost-per-click by 10%.

  • Established the initial framework for the small business's social media presence, creating and optimizing profiles on key platforms, and implementing an effective posting strategy, resulting in the foundation of a strong online brand presence for an audience to follow.

  • Studied product extensively in order to provide exceptional customer support by promptly and professionally responding to a high volume of customer inquiries via email, addressing questions, resolving issues, and ensuring customer satisfaction, resulting in the customer's appreciation for fast response times.

  • Contributed to enhancing customer satisfaction and loyalty by brainstorming and proposing creative strategies, such as customer gifting programs and social media shoutouts, leading to increased customer engagement, positive feedback, and brand advocacy.

  • Maintained partnerships with prominent YouTubers, to promote products, resulting in effective product endorsements, extended brand reach, and increased sales.

Content Team - Intern

May 2023 - July 2023

H-E-B Headquarters

  • Composed emails to communicate with various H-E-B Partners about company culture, branding, and digital marketing training in all parts of H-E-B.

  • Charged with creating an invitation and content calendar for Our Texas Our Future Docuseries premiering in August; drafted a creative brief with mentor’s supervision.

  • Filmed content for H-E-B’s social media channels across San Antonio and Austin, TX, and supported the team with caption creation.

  • Conducted video content analysis, with a demonstrated skill in accurately identifying and noting audience behaviors, facilitating efficient content retrieval, and enhancing the user experience.

  • Presented final intern PowerPoint to a room of 40+ interns, H-E-B mentors and leaders in the business.

Student Assistant

September 2022 - May 2023

The University of Texas at San Antonio

  • Distributed the links to sign up for 3 Rowdy Networking events and assisted during the day of coordination that welcomed 80+ students and 20+ employers.

  • Designed flyers via Canva and distributed marketing material by handing flyers out at UTSA student dorms for 2 Finals Week events.

  • Managed phone calls, and regularly answered 20+ questions a day from students and visitors.

  • Maintained Excel database documenting over 500+ questions asked by students, and data containing information on students’ attendance at UTSA’s business events.

  • Participated in networking and recruiting events to develop employer connections.

  • Coordinated 5 team building activities to promote collaboration and communication.

Social Media Intern

June 2022 - July 2022

Gova Creative

  • Assisted team in maintaining Marketing Campaigns for 3+ companies over 2-month time, resulting in conversion rates of 30% and 85% retention increase of existing consumers.

  • Created one blog post, and wrote 10+ social media posts weekly for Facebook, Twitter, LinkedIn, and Instagram; utilized Social Pilot to schedule posts in advance.

  • Attended monthly on-site photo and video shoots for clients’ promotional material; assisted in setting up equipment at each session.

  • Edited website for Gova Creative and Turn Medical using WordPress; researched keywords to implement for SEO strategy, boosting website traffic by 15%.

Marketing Manager

March 2020 - December 2022

Rose & Oak Crafts

  • Curated content for the small business's social media platforms, consistently increasing engagement and followers by 5% over a two-year time frame.

  • Developed and maintained a strong online community through regular interaction with customers and vendors, promptly responding to inquiries and messages.

  • Collaborated with small business owners to plan and organize over 20+ market-day events, coordinating with vendors, tracking participation, and promotional efforts.

  • Executed successful market-day promotions, which led to a 200% increase in foot traffic and sales during these events, contributing to the small business's and venue's overall revenue growth.

  • Produced high-quality photographs and videos to showcase the craftsmanship of products created by small business owners, highlighting the fine details and unique features of each product for use in marketing materials, e-commerce platforms, and social media.

Education

Bachelor of Business Administration in Marketing

August 2020 - August 2023

GPA: 3.89

The University of Texas at San Antonio

Coursework

  • Principles of Marketing

  • Consumer Behavior

  • Marketing Research

  • Personal Selling

Honors and Activites

  • Business Honors Advisory Board

  • UTSA Honors College Program

  • UTSA Business Honors College Program

  • DEI Symposium Planning Committee

  • Global Business Trek - San Antonio

  • Principles of Marketing - Honors Contract

  • Emerging Leader Series - Pivotn

October 2022 - Present

August 2021 - Present

January 2021 - Present

December 2022 - February 2023

November 2022

February 2022 - April 2022

June 2021 - No Expiration

Skills and Expertise

  • Skilled in public speaking, delivering presentations to over 25+ people in audience.

  • Advanced social media experience in Linkedin, TikTok, Facebook, Instagram, Twitter.

  • Microsoft Office

  • Adobe Suite

  • WordPress

  • Canva

  • Qualtrics

  • Google Analytics

  • Social Pilot

Certificates

  • Social Media Marketing - HubSpot Academy

  • Google Analytics - Google

December 2022 - January 2025

November 2022 - November 2025

bottom of page